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FIERCELY SUCCESSFUL
Dutch-Ghanian Football Player Memphis Depay, Celebrates 51st Goal by launching Puma MD51 Limited Edition Football Boots.
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Honouring 1970s Basketball legend
Adidas x Wales Bonner Capsule Collection for AW25 honours Basketball legend Kareem Abdul-Jabbar’s signature court aesthetic.
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USAIN BOLT AT NOTTING HILL CARNIVAL 2025 WITH PUMA
Usain Bolt Partnered with PUMA, King Tubby and Rampage Soundsystem to celebrate live music and the Carnival Spirit at Notting Hill Carnival 2025.
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SKEPTA’s BLACK TO SCHOOL
Skepta collaborated with PUMA to launch a black on black capsule collection. Previewed at Big Smoke and now available online and at selected retailers.
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MORGAN ROGERS SCORES BIGGEST GOAL
PUMA partner with Premier League to hire Aston Villa and England Forward Morgan Rogers to kick giant match ball through Tower Bridge, London
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FROM AFRICA TO LONDON
Another spectacular Africa Fashion Week closes, 15 years since it’s inception. Cover Photo Model Mambeng Oruh in Efata by Juba. Photography by Tessa Lwanga.
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READY FOR CARNIVAL?
Inspiration for standing out and keeping cool in the heat of Notting Hill Carnival with looks by Geoff K Cooper of Sagaboi. Cover Photo Model Estelle the Gazelle. Photography by Tessa Lwanga
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PUMA AND NOTTING HILL CARNIVAL 2025
Puma have designed some trainers to keep your feet comfortable throughout the height of summer celebration, that is Notting Hill Carnival.
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SPRING INTO ACTION
Inspiration from London Fashion Week SS25 Shows. Cover Photo: Model Mr Ugandan Schnack. Photography by Tessa Lwanga
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LONDON FASHION WEEK AW25
Black and Black Mixed-Heritage fashion designers and guests at London Fashion Week AW25. Cover Photo: Fleur East. Photography by Tessa Lwanga