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“Carnival has always been about more than music — it’s about pride, community, and celebrating where we come from.”
Usain Bolt about Notting Hill Carnival 2025 with PUMA
Notting Hill Carnival 2025 saw legends Usain Bolt, King Tubby and Rampage Sound Systems join together with PUMA to celebrate Sound System culture. Lisa Mafia, Romeo, Stylo G and Big Zeeks were part of the line-up at Rampage Soundsystem on Sunday 24th August 2025.
Bolt shared his pride about being Jamaican and how joyful he was with PUMA, to share the energy of live music with the people at Nothing Hill Carnival.
“Carnival has always been about more than music — it’s about pride, community, and celebrating where we come from. From the Yard to the sound systems, we’re showing up for the culture and making sure the vibes are unforgettable,” said Usain Bolt.
The Limited Edition PUMA H Street trainer inspired by Jamaica, dropped today on Monday 25th August 2025 and PUMA continue to push the culture forward through partnerships like the one with Jamaican Basic Schools Foundation UK. They will cover all the event costs for the annual South London Fund Day and 10K run and top finishers will be rewarded with PUMA H-Street trainer
“At PUMA, we believe in the power of culture to bring people together — and Notting Hill Carnival is one of the most vibrant expressions of that. It’s a moment where we don’t just show up, we connect: with the community, with creatives, and with the legacy that inspires us. It’s about giving back to the communities that shape us, and building something lasting together,” said Christina Mirabelli, Director of Sportstyle Marketing for PUMA.
The limited-edition H-Street trainer will be available to buy from the 25th August 2025 at PUMA.com, PUMA flagship stores, and selected PUMA stockists.
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